As a sales leader or business owner you must recognize that there is no one-size fits all approach to marketing. Rather you should explore and tap into various approaches to marketing that may suit the specific needs of your products and/or customers.
Traditional selling techniques focus a lot on reaching out to as many people as possible with your sales pitch and working the “average”. Assuming that for example if you reach out to 100 people, and an average of 10 people respond, you may be able to close 5 sales. This high- pressure approa..
