As a sales leader or business owner you must recognize that there is no one-size fits all approach to marketing. Rather you should explore and tap into various approaches to marketing that may suit the specific needs of your products and/or customers.
One of the ways to ensure that you are able to continuously attract and retain customers in your business is by paying attention to managing your customers’ experience. The way your customers experience your products and services is an integral part of the product or service itself.
One of the hallmarks of very effective and successful people is their ability to be disciplined and focus. Without focus, you will spend your time doing the wrong things, always running out of time, and struggling to complete even the simplest tasks.
For your selling efforts to yield sustainable results and move from being a “game of numbers” i.e. speak to xxx prospects and achieve yy sales, you must imbibe the discipline of having a sales process – a sales process consists of the various methodical steps that you and your sales profess..
As a business owner or sales professional, you will get many opportunities ranging from small-talk at a social function, one-on-one meetings to larger group presentations to tell potential clients about your business and the products/services that you offer. To take advantage of every opportunity..
This sounds like the billion-naira question – what does it take to create a culture of fantastic service in your business? If you could wave the magic wand of service in your business what would cause that “magic” to happen? Well, great service doesn’t happen overnight, and most people do..
Relationships are the foundation of leadership and success. Without people, you cannot achieve your vision alone. The challenge therefore lies in how you can effectively utilize your relationships with others to help them and you advance your goals. Some people fail to pay attention to building r..
One of the areas of personal effectiveness that receives a lot of attention is “time management”. We learn to prioritize, avoid procrastination and use to-do lists and calendars to manage our activities and tasks. If you have experience using all of these time management tools, you may find t..
Traditional selling techniques focus a lot on reaching out to as many people as possible with your sales pitch and working the “average”. Assuming that for example if you reach out to 100 people, and an average of 10 people respond, you may be able to close 5 sales. This high- pressure approa..
One of the most important lessons you can teach yourself and your employees is the answer to this question: ‘Who pays your salaries?’ In many organizations, employees will do anything to please their bosses, and in a small business, they will do anything to please YOU. The truth is that beyon..