In the last couple of years since the Securities and Exchange Commission (SEC) reduced the minimum subscription amount for mutual funds to N5,000 there has been increased competition in the industry, and Axiom Capital was steadily losing its grip as the market leader. A number of other well-established banks with even larger brands and distribution networks had started to encroach and were giving Axiom a “run for their money”.

Dr Modibbo, the CEO is worried, and Ekanem the Head of Operations knows that he needs to do something to turn things around.

CLICK HERE to READ MORE… and find out what Ekanem and his team do to put the service profit chain to work at Axiom Capital.