Franz Peterson is the Chief Executive of Valbrew a small sized brewery in Nigeria struggling with the realities of doing business in Africa’s largest economy, Nigeria. Very recently the threat of new competitors especially from larger international brewers encroaching into the value segment of the beer market where Valbrew had hitherto held sway was now a major cause of concern? How should Franz and his leadership team at Valbrew respond to this new wave of competition? What options are available to Valbrew under pressure.