Many organizations invest time and energy in crafting strategy but often overlook one critical factor - how people and culture align with those strategic goals. Without HR being part of the process, strategy risks becoming a document on paper rather than a living plan that shapes daily decisions...
As a sales leader or business owner you must recognize that there is no one-size fits all approach to marketing. Rather you should explore and tap into various approaches to marketing that may suit the specific needs of your products and/or customers.
